Guy Primus is a technology executive with over 20 years of experience operating at the intersection of media and technology. Throughout his career, Guy has demonstrated the ability to help consumer-facing companies combine innovation and popular culture to create aggressive organic growth. Guy’s mastery of strategic analysis and experimentation has helped companies and organizations achieve outsized impact while managing downside risk. Guy has extensive experience operating globally, with partners and customers and clients in Asia, Europe, Australia and the Americas. A native of Pittsburgh, Guy has lived in the four corners of the United States, and currently resides the View Park neighborhood of Los Angeles, the largest National Historic District in the United States based on African American history.

Currently, Guy serves as CEO and board member at Valence Enterprises, a company whose mission is to create new paths to success for Black professionals. Prior to joining Valence, Guy served as co-founder and Chief Executive Officer of The Virtual Reality Company (VRC), a market leader in the production and distribution of cinematic Virtual Reality and Augmented Reality content. Guy’s co-founders in VRC include two-time Oscar winner Robert Stromberg, who directed Disney’s Maleficent, and Chris Edwards, the CEO of previsualization studio The Third Floor.

Prior to co-founding VRC, Guy was Chief Operating Officer at Overbrook Entertainment, the film and television production company founded by actor Will Smith and producer James Lassiter. Before joining Overbrook, Guy served as director of digital media at Starbucks Entertainment, group product marketing manager at Microsoft’s MSN Entertainment, and as vice president of strategy & planning at Blue Flame, the marketing and advertising agency founded by Sean “Diddy” Combs.

Guy is former chairman of the advisory board of Georgia Tech’s top-ranked School of Industrial and Systems Engineering, a member of Georgia Tech’s College of Engineering advisory board, and a former member of the President’s Advisory Board. Guy is also a member of the board of trustees of Park Century School and of Southern California Public Radio where he chairs the strategic planning committee. He is also a voting member of the Academy of Television Arts and Sciences (The Emmys).

Guy earned his bachelor’s and master’s degrees in industrial engineering from Georgia Tech and his MBA from Harvard Business School. Guy, his wife, Heather, their son, Grant, and their daughter, Clarke, reside in the Beachwood Canyon area of Los Angeles.